New York only, for now
The dress
is rented.
Everything else is yours. Book instantly from closets across New York. A courier brings it. A courier takes it back.
Jelly is an iPhone app, and it's coming to New York. Leave an email and you'll be among the first inside. Nothing is charged until you book.
Why we exist
You've been photographed in everything you own.
That's the actual problem. Not a shortage of clothes — a shortage of clothes
nobody has seen yet.
Here's the part nobody says out loud: nobody on a red carpet
owns their dress either. The women you screenshot have a stylist and a rail of pieces on
loan. Borrowing isn't the fallback. It's the way the best-dressed women have always done
it.
Jelly is that rail — the closets of your city, in your size, open to you.
How it works
Book it. Wear it. Leave it at the door.
No offer to send, no waiting to be chosen, no messaging a stranger to ask whether it's still free. You book it the way you'd book anything else.
One
Browse what actually fits
Give us your size and your dates and we only show pieces that fit and are free on those days. Every listing carries the lender's own height and size.
Two
Book it instantly
Nobody to convince, nobody to approve you. The total is itemised before you tap — rental, cleaning & protection, courier — and the card is charged at booking.
Three
A courier brings it
Professionally cleaned, pressed, and delivered in a garment bag — the way a stylist would send it. $10 each way, or nothing at all if you'd rather collect by hand.
Four
A courier takes it back
Leave it in the bag it arrived in and we collect it. No dry cleaner, no post office, no packing tape. Cleaning it yourself is the one thing we'd ask you not to do.
White glove, white label
She never learns your name. You never learn hers.
The courier is ours to book, so neither of you has to hand over anything to a stranger. This is the part of peer-to-peer that usually asks you to be brave, and we've taken it off the table.
First name and a handle. That's the whole introduction.
No full names, no email addresses, no phone numbers, no doorbells. Your address goes to the courier and to nobody else — not to her, not onto a label, not into a message thread.
You see her first name, her handle, her neighbourhood, her real height and size. That's what you need to judge the fit, and it's all either of you gets.
Jelly books both legs, and the receipt comes from us.
We dispatch the pickup and we dispatch the return. Nothing in the bag announces where it came from, and nothing on the garment announces Jelly — there's no branding to crop out of your photographs.
If a courier fails, that's ours to fix, not something for the two of you to negotiate.
Ask, don't scroll
There's a stylist in the app. Her name is Mona.
One clarifying question, then a point of view — she's the friend who works in fashion, not a search box with a personality. Everything she shows is in your size, free on your dates, and close enough to actually arrive in time.
Three pieces, each with a line on why.
She reasons from the real world: the venue, the weather, the terrain, how long the courier needs. A stylist edits. A search engine lists.
Vineyard wedding in October. I'm a guest.
October is warm until it isn't — silk over sequins, and bring a
wrap for after sunset. Long and fluid for a vineyard, and a heel that forgives grass.
Sea Garden Maxi — reads formal, moves easy. Luminaire — the paisley
earns photos.
When the closets are dry, she says so — and posts a Request.
No pretending the perfect thing exists. Mona drafts the Request for you, tells you how many closets in range will see it, and offers the nearest real alternative in the meantime.
Requests live as a third tab inside Shop, so lenders can see exactly what the city is asking for and list against it.
Start with the night, not the garment
What are you getting dressed for?
The whole map, for now
New York only. For now.
A courier can be at a door across town in the time it takes to get an offer
answered somewhere else. That only works when the closets and the doors are in the same
city — so we're doing one city properly before we do a second one at all.
Courier both ways, or a free handoff if you're close enough to walk. No shipping, no
transit weeks, nothing arriving the day after the party.
Lend yours
That dress owes you money.
It's hanging there anyway. Put it on Jelly and it works the weekends you don't. Our take rate is 20%, charged when a piece actually rents — so 80% of every rental is yours, and the money is available 12 hours after it's delivered.
80%
of every rental is yours. Our take rate is 20%, and it's the only cut there is.
12h
after the piece is marked delivered, your funds are available — spend them in the app or send them to your bank.
Nothing
to approve. Instant book means no offers to answer at 11pm and nobody to vet.
Rent
or buy
List a piece to rent, to sell, or both — the same photographs do both jobs.
You approve nothing. You decide everything.
Instant book is the point — renters book without waiting to be chosen, so your closet earns while you're asleep. What's yours to set, per listing:
- Your day rate, and the dates the piece is available
- Your fit policy — 100%, 50%, none, or on request — shown on the listing before anyone books
- Whether late fees apply, and whether you'll take lower offers
- Courier, or a free handoff if she's close
Switch lower offers on and those are the only thing that ever needs your answer. Leave them off and there's nothing to answer at all.
What happens when something goes wrong.
Plainly, because this is the part you're actually asking about. A renter is responsible for repair beyond normal wear, and for replacement value if a piece can't be repaired or isn't returned within 7 days.
Jelly Protection covers you for lost, stolen or damaged-beyond-normal-wear, with no premium: under $500 needs no documentation; $500–$2,000 is capped at $250; over $2,000 is capped at $500; $15,000 is the maximum on any single item, at Jelly's discretion. Report within 48 hours of return.
It's a goodwill programme, not insurance, and we'd rather say that plainly than let you find out later.
Be first
New York, we're nearly there.
Leave an email and we'll send one — the day Jelly opens in New York. If you have a closet worth renting, say so in the reply and we'll onboard you by hand.
One email when we open. No newsletter, no trackers, and we don't pass it on.
The practical bit
Questions people actually ask
What if it doesn't fit?
Each lender sets her own fit policy per listing — 100%, 50%, none, or on request — and it's shown on the listing before you book. Report within 12 hours of delivery, return the same day, and include photos. A fit refund is issued as Jelly credits, not back to your card, and delivery fees aren't refunded.
Jelly doesn't fund fit refunds at any point, including your first booking. The only policy that applies is the one the lender chose and the listing shows.
What if I damage something?
Normal wear is expected and cleaning is already in the price. Beyond that, the renter is responsible for repair costs — or for replacement value if the piece can't be repaired. You'll be told the exact figure in plain language before anything is charged.
What does delivery cost?
$10 each way, charged to the renter and itemised on the receipt before you book. A handoff — collecting by hand — is free. There's no shipping: Jelly is courier and handoff inside New York only, for now.
What happens if I'm late returning it?
Late fees are the lender's choice, toggled per listing, so they aren't universal. Where they apply, the daily fee is the rental price divided by 7 — or divided by the number of rental days, whichever is higher — accruing from the day after the end date until the piece is received.
More than 7 days late, the owner may mark the piece stolen and replacement value is charged.
Can I cancel?
Within 2 hours of booking, or 2 or more days before the start date: full refund. Otherwise it's a 50% refund. Once the piece has been dispatched or a handoff is scheduled, it can't be cancelled.
If a lender cancels more than 2 hours after booking, $20 comes to you as credits.
What does it cost to lend?
Jelly's take rate is 20%, charged when a piece actually rents, so 80% of every rental is yours. Funds become available 12 hours after the item is marked delivered — spend them in the app or send them to your bank.
What is Jelly Protection, exactly?
A goodwill programme for lenders — not insurance — included by default with no premium. It covers lost, stolen, or damaged-beyond-normal-wear, with caps: under $500 needs no documentation, $500–$2,000 is capped at $250, over $2,000 is capped at $500, and $15,000 is the maximum on any single item, at Jelly's discretion. Owners report within 48 hours of return.
Does the person I'm renting from see my details?
No. Both sides see a first name and a handle — never full names, addresses, emails or phone numbers. Jelly books the courier both ways, so the address only ever goes to the courier.
Do you deliver outside New York?
Not yet. Courier and free handoff inside New York only, for now — and the courier option greys out on a listing that falls outside courier range.
Is there a referral scheme?
Yes — $10 in credits once a friend's first rental completes, capped at 10 friends.
Get dressed like you own the whole city.
The iPhone app is coming to New York. Join the waitlist and you'll be among the first inside. Nothing is charged until you book something you want.
